GE Cafe Line of Home Appliances Unveils Glass Finish Appliances

LOUISVILLE, Ky.—September 30, 2019—CAFÉ today debuted its Modern Glass Collection of appliances that feature unique glass fronts with richly lustered platinum underneath, pocket handles and stainless-steel accents. The first-of-its-kind finish breaks the traditional mold by disrupting the sea of stainless appliance offerings and embracing a shift toward urban design.

Following the launch of a customizable professional collection of matte finishes last year, the CAFÉ Modern Glass Collection is the latest line from the brand that allows consumers to choose distinct appliances to match their style and tastes.

“The Modern Glass Collection is inspired by the 33% of our target audience who lean toward a contemporary design style– from simple, clean lines to slab countertops to handleless cabinets,” said Wayne Davis, senior brand director. “We created this collection to fill a gap in the modern design craze by offering consumers appliances to both highlight their style and blend into their existing décor.”

The launch includes a new product—the Four-Door Refrigerator, which boasts copper trim detailing and a LED wall that emits beautiful, soft lighting, illuminating food in the back of the refrigerator to reduce waste.

“In addition to design, the refrigerator also offers best-in-class performance features, including the adjustable temperature drawer with five refrigeration settings, including soft freeze, and a humidity control system with two distinct bins that provide the right conditions for leafy green vegetables and fruits,” said Tim Ellis, senior merchandising manager for refrigeration.

The refrigerator also features hands-free autofill that uses sensor technology to fill containers with fresh, filtered water, an intuitive control panel with a touch screen, and flatbread freezer tray for gourmet pizzas and flatbreads.

The collection also offers the latest in innovative cooking technology, including an in-oven camera, Gourmet Guided Cooking, which offers app-guided and temperature-controlled cooking, connected ranges and ovens that can be controlled from anywhere, and Precision Cooking oven modes, including Hot Air Fry technology.

The CAFÉ Modern Glass Collection will be available this fall at retailers nationwide, launching with 14 freestanding SKUs, including ranges, dishwashers and refrigerators, and 10 built-in SKUs, including cooktops, wall ovens, five-in-one ovens with Advantium technology, microwaves, dishwashers and refrigerators. Additional SKUs will follow in 2020, including warming drawers, wine chillers and beverage centers. For more information, visit cafeappliances.com or follow @cafeappliances on Instagram, Pinterest or YouTube.

About GE Appliances

GE Appliances, a Haier company, creates “good things, for life” through our passion for great appliances and the happiness they can bring to every household. With the Monogram®, CAFÉ, GE®, GE Profile™, Haier and Hotpoint brands, people and families have more choices for making their kitchens and homes amazing each day. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. For more information, visit www.geappliances.com/our-company.

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